Role overview:
The CRM & Loyalty Team Lead is responsible for the strategy, development, and operational
management of CRM and marketing automation across Szallas Group (including Szallas.hu,
Travelminit.ro, and Nocowanie.pl). The role focuses on driving sales growth and customer
engagement through effective use of data, automation, and personalized communication.
Key responsibilities:
● Define and execute CRM and loyalty strategy
● Manage the customer lifecycle (lifecycle marketing) and optimize user journeys
● Design, develop, and optimize reporting frameworks
● Managing CRM projects
● Segment customer base and implement advanced personalization strategies
● Plan and execute campaigns (email, push, SMS, in-app)
● Analyze performance of CRM activities (customer base KPIs)
● Collaborate closely with marketing, product, data, and tech teams
● Build and manage a structured testing roadmap
● Lead and develop the CRM team (planning, hiring, capability building)
● Implement marketing automation tools and drive CRM technology development
● Ensure compliance with regulations (e.g., GDPR)
Requirements:
● 4–6+ years of experience in CRM / marketing automation / loyalty
● Proven experience in team management
● Strong knowledge of CRM tools (e.g., Salesmanago, Synerise, Emarsys or similar)
● Strong analytical skills and experience working with data
● Solid understanding of customer journey and lifecycle marketing
● Experience in e-commerce or travel is a strong plus
● Ability to work in an international environment
● Fluent English
Nice to have:
● Familiarity with GA4, Excel, Looker Studio
● Experience with A/B testing
We offer:
● Real impact on CRM strategy and business growth
● Work in a dynamic e-commerce/travel environment
● Collaboration with international teams